Ad-funded online music service We7 has launched a campaign to boost recognition of some of the world’s most underrated albums.
The company has teamed up with some music industry bloggers to develop a shortlist such albums. The company says this is an attempt to inspire music fans to experience artists’ full song-writing and performances in the way they were originally intended.
We7 is encouraging album lovers to vote for their favourite from the shortlist, or make suggestions for their own underrated albums missing from the list at the We7 blog.
Major labels are happy now to sell DRM-free music through retailers such as Amazon and 7Digital, but Apple remains locked out, with three of the four majors denying it permission to sell tracks DRM-free through its iTunes Plus service – even though it’s the largest US music retailer. But this may soon change.
We7, which recently signed EMI for its ad-supported streaming music service, now has a catalogue of over three million tracks. But the site claims that it is now a challenge for its users to discover new music based on tastes due to the huge choice available.
TheFilter.com’s integration into the We7 service will combat this problem by giving users access to its smart filtering tools. The tools use an advanced mathematical algorithm to filter out music that a user will not like and filter in content that reflects their taste. Continue reading →
The deal means a vast slice of EMI’s repertoire of artists – including We7 founder investor Peter Gabriel – will be available on We7.com through both on-demand, ad-funded audio streaming and paid-for MP3 downloads.
We7 users will be able to listen to full tracks and albums on an unlimited basis at no cost, create personal playlists, and share their favourites with their friends. Continue reading →
CBS Interactive today released preliminary results of an intensive wide study on the impact of its online video streaming on its TV audience.
The ongoing study among 50,000 viewers of content through the broadcaster’s CBS Audience Network was conducted by Magid Media – and the findings should interest any broadcaster experimenting with online strategy:
– CBS’s video streaming of full-episodes attracts a younger audience;
– Online viewers are incremental to broadcast viewers;
– Online video streaming is a net positive for CBS because it drives Web viewers to television. Continue reading →