In an attempt to vault onto the viral nature of the online world, Sony Music Entertainment and EMI have announced plans to use the Musicane service to sell music online.
Musicane reached a deal with Universal Music in August this year, leaving Warner Music as the only major not to be taking a chance at this.
These plans will see music retail widgets provided by Musicane made available for use on artist websites and also on the websites of music fans. The deal will see fans take a 5 per cent slice of music sold through their sites.
Like iTunes, Musicane pays labels a percentage of retail sales, though unlike iTunes its deployment through widgets makes music available outside of a closed ecosystem. Users can purchase music downloads without leaving the web page they are on.
A February Forrester Research report predicted digital music sales will see a compound annual growth rate of 23 per cent over the next five years, reaching $4.8 billion by 2012.