Sony, EMI get Musicane viral in anti-iTunes move

In an attempt to vault onto the viral nature of the online world, Sony Music Entertainment and EMI have announced plans to use the Musicane service to sell music online.

Musicane reached a deal with Universal Music in August this year, leaving Warner Music as the only major not to be taking a chance at this.

These plans will see music retail widgets provided by Musicane made available for use on artist websites and also on the websites of music fans. The deal will see fans take a 5 per cent slice of music sold through their sites.

The Musicane Widget from Musicane on Vimeo.

Like iTunes, Musicane pays labels a percentage of retail sales, though unlike iTunes its deployment through widgets makes music available outside of a closed ecosystem. Users can purchase music downloads without leaving the web page they are on.

A February Forrester Research report predicted digital music sales will see a compound annual growth rate of 23 per cent over the next five years, reaching $4.8 billion by 2012.

3 thoughts on “Sony, EMI get Musicane viral in anti-iTunes move

  1. Charlie

    Interesting post, ive known of sites that offer this kind of deal for a while, this one seems to have really good content.

    However one that i would reccomend for new artists, and would certainly pitch it for an article on here, and more research into is

    im currently working with an artist promoting a single on there, and at a 50% split of profits going straight to the artist, i dont understand why so few bands utilise sites like this.

  2. Jonny Post author

    50 per cent is impressive. If you know anyone there who may want to drop me a line to tell us what they do I’d be interested?

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