Snow Patrol link with Apple in iPhone ad deal

Apple is working with huge international musicians, Snow Patrol, who will become the first artists to deliver an interactive album application for the iPhone and iPod touch, ahead of the release of their fifth studio album next month, Music Week reports.

The application will be made available for download and will offer Snow Patrol fans a bunch of extra content – artwork, pictures, lyrics and more – all the media will be made accessible using the touch screen on the Apple device – the first time a specific application such as this has been developed for the iPhone.

“It will be an interactive element; a digital booklet that will take you into the videos and content,” Polydor product manager Liz Goodwin told Music Week.

The application is part of the launch activity surrounding what is expected to be one of the biggest releases for Fiction/Polydor. The album’s called ‘A Hundred Million Suns’.

Moves to link up with Apple to promote album sales come as other labels experiment with imposing scarcity, arguing that by making albums unavailable online they boost sales of the physical product.

We’re quite saddened the scarcity argument still has any followers in the music industry. It didn’t work in 1999 with Napster, and won’t work now. Working with online services is inevitable, an anti-iTunes swell won’t change the situation. Diversity is inevitable, but not through managed scarcity.

Returning to Snow Patrol, here’s something I came across.

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