Primal Scream are involved in a new deal in which fans pre-ordering their new ‘Beautiful Future’ album through the iTunes Store in the UK from July 1 will get an early chance to buy tour tickets.
The promotion’s been cooled-up by Warner’s Atlantic Record’s B-Unique, working with Ticketmaster and iTunes. How it works – fans pre-ordering the new Primal’s album will receive an email with a unique code which they can use at the Ticketmaster UK site for 48 hours from July 30 to purchase tour tickets before they go on sale generally.
Those purchasing the album through iTunes will also get an exclusive additional track called Urban Guerrilla, while those pre-ordering it will receive another bonus track, Time Of The Assassins. (Do these names mean Bobby’s been dusting off his Hawkwind collection, again?)
Speaking to Music Week, Atlantic Records UK MD Max Lousada said: “It’s another example of our ability to provide our acts with flexible services that pull together different aspects of their career to create highly desirable offers for the fans.”