Opinion: Apple’s App Store Hints Future Ads Strategy

Some say it isn’t where you’re going nor where you’ve been that counts, it’s just precisely where you’re at as you join your life’s internal dots. So let us now speculate on the meaning of the latest location-focused iTunes promo, as spotted by TechCrunch.

iTunes right now is featuring the top five location-based services via its iTunes Store, both on the Web and the iPhone. And we think the promo is a table-setting deal for future Apple ads-serving solutions.

This is important because being featured in this way puts the existence of the services, Foursquare, Gowalla, Loopt, Whrrl 3 and MyTown right in front of millions of potential users.

“Foursquare announced earlier that it had gained 100,000 new users in just the past 10 days — that type of growth may actually continue as long as Apple keeps featuring the app,” TechCrunch informs.

Now, we’re no experts on this, but given Apple’s January acquisition of Quattro Wireless for $275 million (having been bounced out the AdMob purchase by former ally, Google) it would be no surprise to see Apple attempt to create advertising opportunities focused on surpassing all other offerings on its mobile platforms.

We also note recent changes to the IPhone developer SDKs which forbade use of location-based data for serving up ads.

But with the next model iPhone and next version software scurrying through development, could Apple’s move to champion third-party location-based services eventually transpire to be a hint of part of its ads strategy?

We’ll see soon enough. Let the speculation begin.

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