Olympics-Beijing opening lures 15% of world

Reuters reports: “As China hoped, the world did tune in for the start of the Beijing Olympics with various polls on Monday estimating about one billion people, or 15 percent of the world’s population, watched the opening ceremony.”

What made a difference: 842 million of the Chinese population watched the event, creating a global viewing audience of c.one billion souls.

“The many millions who tuned in for the opening ceremony are a good omen for that; and the encouraging news continued with the audience figures for the first full day of action,” wrote the director of BBC Sport, Roger Mosey, in a blog.

And there were 34.2 million viewers in the US.

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