The Official Charts Company (OCC) has launched a music subscription chart, which ranks the most played tracks by UK users of subscription services.
Data is based on that supplied by Napster, Omnifone (which operates the Music Station service, currently run through Vodafone), HMV and the Nokia Music Store.
Initially, the data will comprise a weekly Top 500 most-played tracks for industry use, with top-line market stats for each week. The data will be incorporated into the OCC’s definitive online database in 2009. The chart company will also add data from additional subs services as they launch in the UK.
OCC managing director Martin Talbot said: “We are not aware of another chart which tracks subscription usage like this anywhere in the world, so this is a genuine first.
“The data which is emerging from this weekly survey is a fascinating insight into the behaviour of subscription service users, and emphasises the benefits of such services in offering the opportunity to sample from a vast range of music.
“And, for an organisation such as OCC (which gathers data both for the creation of charts and industry-focused intelligence on music consumption), the provision of this kind of data is an essential next step after several decades of tracking sales of vinyl, cassette, CD and digital downloads.”
The chart has already apparently identified a greater tendency to experiment among users of subscription services, as well as listening to entire albums – all the tracks from new albums by Glasvegas, The Script, Kings Of Leon and The Verve, as well as Elbow’s new Mercury winner, The Seldom Seen Kid, register high within the Top 500.
OCC is tracking an average of more than 3.2 million plays per week, across 340,000 unique tracks. This compares to around 2 million single track download sales per week, across an average of 250,000 unique tracks, per week.