‘Comes With Music’ gives people a year of unlimited access to the entire Nokia Music Store catalogue (c.2.1 million tracks) with the ability to keep all downloaded tracks even after the year is over.
(We do wonder if Warner will take its music out of the system to boost album sales, post Adele, in order to maintain the fiction that it’s not out to weaken Apple’s market share).
Carphone Warehouse will be the exclusive UK pre-pay channel offering the Nokia 5310 XpressMusic ‘Comes With Music’ edition.
Carphone Warehouse is also Apple’s exclusive iPhone retailer, with O2 its exclusive carrier. An iPhone 3G pay-as-you-go plan was announced yesterday.
Following today’s announcement, Antony Douglas, head of content at O2 told Pocket-lint: “We want to make sure we offer our customers a wide choice of options to get the maximum benefit of music through O2 and will be watching Nokia’s ‘Come with Music’ package with interest.”
“O2’s strategy is to ensure we partner with the best companies in the music industry.”