CEO Steve Ballmer and entertainment and devices business chief Robbie Bach said Microsoft intends pursuing a software strategy and will work more closely with partners in future.
“You will see dramatic improvements between the integration on software and hardware,” said Bach.
The company is clearly looking to support standards which aren’t supported on the iPhone – we presume Silverlight is part of this plan. We suspect we touched on this strategy yesterday when we noted that a new MSN video-streaming service owned by Microsoft in the UK does not support current iterations of OS X.
Bach promises the next version of Windows Mobile will offer a, “very rich browsing experience with the ability to get to more sites than you can get on an iPhone.”
We’re old enough to remember just a few years back when the lack of support for open standards in Internet Explorer and Microsoft’s web-building tools effectively created areas of the internet which could be accessed by Windows only. We welcomed the point at which the internet became more freely available despite platform or OS.
We’re saddened that Microsoft, in an attempt to shore up sales of its mobile software now seems prepared to create and then profit from a repeat of that experience. It may have helped the company maintain its monolithic market share, but it was terrible for those of us who don’t buy into Redmond’s logic. And Bach’s statements suggest such a plan is on the cards.
Bach also said that Microsoft has made significant investments in top quality talent to boost development of its mobile and entertainment products.
So that’s alright, then…