Netflix video service aims at iPhone

netflixNetflix is developing a streaming application that will enable iPhone users to stream movies offered by the service over a WiFi connection, reports claim.

This ‘Watch Instantly’ feature is already available to Mac and PC users on an unlimited plan, as it is to Xbox 360 owners. Some reports also claim the online video sales giant intends offering the service to the Nintendo Wiii in future.

The original report states: “The company will soon offer the Watch Instantly video-streaming feature on Apple iPhones and iPod Touch devices and the Nintendo Wii gaming console, according to an industry executive familiar with Netflix’s plans.”

It’s unlikely the service will allow users to stream content over AT&T’s cellular network, the carrier is likely to want to avoid such use of bandwidth, and also has its own poorly-performing video streaming service to support.

Some commentators are curious as to whether Apple will allow the Netflix iPhone app, as many applications have been rejected for offering similar functionality to Apple’s own processes, which in this case would include iTunes movie rentals.

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