Netflix inks Xbox streaming media deal

Microsoft has reached a deal with Netflix under which the latter service will offer Xbox LIVE users who are also members of Netflix Gold free access to over 10,000 films and a multitude of TV shows.
It’s a significant move into digital media for Microsoft’s games console, and while sure to dent US sales of the far more limited Apple TV (after all, Xbox plays games, accesses the internet, plays DVDs and more), it’s really an attack on the PS 3. And Sony will be planning its own response, making use of its own media properties.
In related news, NBC Universal has started supplying video (Heroes etc) via Xbox Live – no great surprise given the continuing track record of partnerships between the world’s biggest software company and one of the the world’s most dominant entertainment brands…
Bigging-up the deal, John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Services Business at Microsoft trumpted: “We are creating a completely new social entertainment experience, and Xbox 360 will be the only video game system where you can access your library of instantly streamable movies from Netflix and turn any room into a virtual movie theater.”
How it works: From the Netflix website, members simply add movies and TV episodes to their individual instant Queues. Those choices will be automatically displayed on the TV screen via Xbox 360 and available to watch instantly.

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