NBC Universal joins MSFT Olympic relay

In an exclusive partnership with Microsoft, NBC Universal will offer what it claims to be the single most ambitious digital event coverage ever including 2,200 hours of live competition encompassing 25 sports on NBCOlympics.com, with thousands more available on demand.

NBC Olympics Mobile will present the comprehensive coverage of the event, including mobile TV broadcasts, news text and video alerts.

Gary Zenkel, President, NBC Olympics said: “With the Beijing Games, the Olympic viewer will be able to define his or her own Olympic experience like never before, watching every sport throughout the Games be it at home on TV, in the office on their computer or on the go on their mobile phones.”

The Microsoft connection in this plan includes exclusive coverage on MSN, using Silverlight 2 technology to deliver the video.

Starting August 6, fans logging on to the MSN homepage (https://www.msn.com) will have access to approximately 2,200 hours of live streaming broadband coverage of Olympic competitions. Also included, on-demand access to full-event replays and daily recaps of key events.

At the 2006 Winter Olympics in Torino, NBC streamed two hours of live footage.

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