MySpace’s MyAds scheme is to be opened up to the public with the company particularly hungry to convince bands to use the service, which will let them create banner ads targeted at specific demographic groups of MySpace users.
Billboard claims 1,100 categories of interest, ranging from hip-hop to rock to tattooing. There is a $25 minimum per campaign.
This ads took has been available in private beta to a small pool of MySpace users for a few months after being introduced for large brands last year.
MySpace Music was launched last month, offering on-demand music streaming and song downloads.