The MOG music blogging platform has confirmed it has surpassed 3 million unique visitors per month, according to Quantcast.com, tripling its site traffic in less than three months.
The MOG Music Network (MMN) – MOG’s advertising network for independent music blogs and music websites, which launched in August – now includes over 200 of the world’s music blogs, such as Glorious Noise, DiscoMusic.com, Rock on the Streets and the controversial MetalSucks, the company said.
Despite downturn in all markets, the music blogging market seems pretty healthy, if the report is to be believed.
“We’re really delivering on our promise to bloggers and advertisers,” said David Hyman, MOG CEO and founder. “Bloggers are jumping at the opportunity to increase revenues and traffic, while advertisers are excited about the opportunity to speak directly to MMN’s die-hard, music-obsessed fans–the people that are influencing what everyone else is listening to, wearing, drinking, and buying.”
Recently, MOG worked with Electronic Art’s Rock Band to create customized page skins featuring AC/DC’s Angus Young that appeared on rock and metal sites across MMN, achieving a level of targeting not possible with a traditional standalone website.
MOG.com and MMN advertisers include Electronic Arts, Converse, Nike Inc., Sony Pictures, American Apparel, MTV Networks, SanDisk, UK mobile company o2, Dada Entertainment, Universal Music, SONY BMG, and Magic Hat Brewing.
MMN bloggers post news, reviews, free legal MP3s, and music video clips, focusing on a wide range of music genres.