Mobile users, what they wanna, wanna, wanna

It may seem a little obvious, but digital cameras, Bluetooth, and music are the most important features we want in our mobile phones, according to ABI research.
The researchers analyses the needs of 1,402 current wireless subscribers in seven countries. They found that 47 per cent of consumers “must have” camera phones with 2+ megapixels; 34 per cent must have Bluetooth, and 32 per cent of those spoken too demand music and/or an FM radio.
Clint Wheelock, vice president and chief research officer observed: “We identified some surprising differences between markets. Camera phones, for example, were more than twice as important for consumers in Taiwan than those in the US. Similarly, Bluetooth is considered essential by mobile subscribers in Western Europe and Taiwan, but penetration of this feature is very low in Japan and South Korea, so it’s of little importance to consumers in those countries.”
Consumers across all mature markets still choose their mobile operator based on: price, friends/family on the same network, and network coverage.
The three most common features subscribers have on their current phones are: games (64%), Internet access (61%), and 2+ megapixel cameras (58%).
“Many mobile data and multimedia services are failing to reach the mainstream not because they’re unavailable, but because they fail to provide a satisfactory user experience and pricing model for most consumers,” Wheeler added. That augurs well for Apple and its iPhone 3G juggernaut, which has already created a huge potential market of users searching for proper data services.

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