Oh this is funny – Microsoft has made Apple’s retail stores even sexier by surrounding the doors with a bunch of ads as part of the Redmond behemoth’s ‘I’m a PC’ campaign.
Now, given half the people buying computers at Apple retail stores have already actively decided they’re pretty sick of Windows, saved up their cash and moseyed over to the Cupertino company’s store to buy a Mac, placing these ‘Im A PC’ ads outside that store only really show how desperately the company that makes the software they’re sick of wants to keep them in the fold.
A fold they’re unhappy with.
This campaign is not a good idea. It actually makes Apple’s proposition stronger. The aggressive move sanctions the proposition by highlighting how Apple is a viable alternative.
If Microsoft really wants to remain relevant in any of its activities it needs to deliver genuine innovation, this aping of the ‘Get A Mac’ campaign shows a distinct lack of that kind of imagination.
It shows that – vis-a-vis Apple v. Microsoft – one company leads while the other follows.
Which do you think is which?