In yet another attempt to stake space in the digital marketplace, Microsoft CEO Steve Ballmer has confirmed the company intends introducing Zune-based media features into future generations of Windows Mobile device.
Speaking to CIO, he admitted the company introduced Zune to stake space in the Apple-led digital media trend. “At the end of the day, one of the big trends is that all content is going digital,” he said, “And if we don’t have the software and services that are useful, helpful and valuable for the consumption of music and video, we are sort of not really a player.”
On the future of Zune he admits that the company developed software for the device with the intention of bringing it to other sustems.
“What you’ll see more and more over time is that the Zune software will also be ported to and be more important not just with the hardware but on the PC, on Windows Mobile devices,” he promised.
The company is also widely expected to add Zune-type features to its Xbox 360 at a future point.
Ballmer also bawled out the cult of Mac, saying: “They (Apple) may have a cult following in the music business, and we got about 97 per cent of PC users using our stuff. 97 per cent may not constitute a cult! But I wouldn’t trade that for a cult!”
As per usual, of course, Ballmer’s somewhat anachronistic with his data, with current market data suggesting Apple now holds around 8 per cent of the market.