Microsoft app store collapse, WinMob 7 phones may support OS X

Microsoft is considering including support for Mac OS within future Windows Phone 7 series of devices.

Speaking to Engadget this weekend, Microsoft’s Aaron Woodman, (director of consumer experiences for Microsoft’s mobile division) would neither confirm nor deny the plan – all he seemed prepared to commit to was to concede that there are “internal discussions” as his team is considering the plan.

What could make this interesting is Microsoft’s confirmation the other week that Windows Mobile 7 will offer a Zune client, in order that devices powered by the OS won’t be completely out of the iPhone’s league.

This could raise interesting implications if Mac support is included. However, whether Microsoft can deliver a sufficiently user-friendly Mac experience could stand in the way.

And would the Zune app sync with iTunes, or would Zune music management software be able to bring in unprotected iTunes tracks? Would this increase the library size? There’s lots of questions…

For all of this, Microsoft has a fight on its hands as it continues to lose ground (at least by market share rankings) in the smartphone biz. Take a look at Microsoft’s Windows Marketplace for Mobile for some evidence of the consequences of this. There’s under 500 apps available there, despite the company’s attempts to attract developers to its fold.

Condemning Microsoft’s App Store as a “Total Failure”, the MSMobiles blog notes just 333 apps are available – that’s half the number offered when the service launched. Our checks today though seem to suggest 707 apps are available. Either way, that’s far short of the 140,000 or so offered at Apple’s App Store.

“Windows Mobile app store aka Windows Marketplace for Mobile is a total failure and thanks God there is still side loading so apps can be purchased outside of Microsoft… but with Windows Phone 7 Series there will be no side loading and no native app development (i.e. source code can be easily stolen) so situation might be also bad app-wise,” the bloggers write.

6 thoughts on “Microsoft app store collapse, WinMob 7 phones may support OS X

  1. ToyNeedle

    I believe MSMobiles blog called it a “TOTAIL FAILURE” (sic). Just because they can spell real good doesn’t mean they know how to evaluate anything.

  2. James Katt

    Apps expands the capability of any mobile platform.

    Without apps, then the features of a mobile platform are fixed. If the current features suit you, then fine. But if they do not, then you are screwed.

    For this reason, Windows Mobile 7 is screwed.

    For example, as a physician, I would have less use for WM than the iPhone.

    Capabilties WM is missing that I can add to the iPhone via apps:
    • Remote virtual management of my main desktop
    • Obtain ICU monitoring data on patients in real-time
    • Obtain patient chart information and schedules from the server
    • Write electronic prescriptions
    • Write patient notes
    • Open, edit, and save Microsoft Word files
    • Read eBooks with EVERY DRM – including Fairplay, Kindle, Adobe ePub, etc.
    • Read X-rays on the go.
    • Read company email from the Microsoft Exchange server.
    • Do calculations on medical calculators
    • Obtain clinical and drug information from medical apps and textbook apps
    • Dictate and have Dragon Naturally Speaking transcribe the dictation – online.
    • Locate and get directions to nearby gas stations, restaurants, hospitals, etc.
    • etc. etc. etc.

    If there is a need, there is going to be an app for that on the iPhone.

    As it is, Windows Mobile 7 looks like a toy. It is aimed for consumers with a limited and unexpandable feature set.

    It discourages – so far – developers since their code is unprotected.

    As such it is going to be a loser – even compared to Windows Mobile 6.5

  3. Roger

    I agree wholeheartedly with the physician’s analysis. I have found the exact apps I need and can use. As a musician on Sax and piano, I always wanted to be able to play guitar, to at least strum a few chords to sing along. Now, with the iPhone, I can. And I can have drum and base accompaniment, too, if I want.

    This is just one example of dozens of apps I find useful, both as a news reporter and a musician.

  4. iphonerulez

    Yet, Windows Mobile cry is “We can do multitasking, run Flash and support a stylus.” And that alone is supposed to make a platform strong? Hardly.

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