Seems there’s no stopping Marillion – they’ve taken the plunge and are doing everything they can think of to embrace digital music and its opportunity.
The band yesterday confirmed plans to make their new album, ‘Happiness Is the Road’, available for free download through file-sharing websites – with a little application within the download that politely requests fans offer the band their email address in exchange for the free music.
Now they’re taking another leaf out of the Thom Yorke-approved DIY Online Band promotion book, launching a viral video competition with a really rather tempting £10,000 prize fund.
To enter, fans are being asked to download Marillion’s special edit of their brand new track, ‘Whatever is Wrong With You’ from a dedicated website, and then use that track as the soundtrack to their own video, upload the creation to YouTube and (presumably) let the band know.
“On December 1st 2008 the video with the most views will win the £5000 cash Grand Prize – it’s that simple,” the band informs on its official website. “In addition, Marillion will pick their favourite entry for another £5000 cash Spot Prize”
Once again, Marilliion’s plans prove that for the most part the creatives inside most bands can come up with a marketing plan every bit as good as those many of the labels come up with, and save themselves a little of that precious recoupable advance. (Estelle, are you listening?)
And now in the words of the band themselves: