The company has migrated its content into QuickTime, and in an attempt to make its shows available to iPhone (and iPod touch) users, Blip.tv has created embedded versions of its content which will play back in the Safari web browser.
“We think it’s very important that iPhone users be able to enjoy a full Web experience, including video playback. Just as important, show creators should be able to distribute video everywhere that people watch video. This is a meaningful step forward,” company CEO Mike Hudack told Wired.com.
Not all blip videos will be available – older clips haven’t been converted, though video publishers can return to their content to update it with a QuickTime version. Blip.tv offers a 50 per cent split of advertising revenue to content creators.