This is an excerpt, for the skinny follow this link.
Quick first take – if this just hit the Financial Times, then there is a very good chance some of the majors are about to seize the challenge of championing artists – and their audiences – and a major that gets it together to do this truly will be rock ‘n roll. Music is our cultural history, after all. Anyway – an intro:
“Rock band hits a different note on P2P downloaders – By Paul Sexton – Published: September 12 2008 03:00 | Last updated: September 12 2008 03:00
“If the downtrodden global record industry has a common foe, it is the millions of illegal filesharers who treat copyrighted music as a free commodity. So a new attempt to harness peer-to-peer users as a revenue stream is bound to court controversy, even if it is entirely legal.
“The instigators of this bold move are no up-and-coming musical innovators: they are veteran British rock band Marillion. Though past its 1980s heyday, the band retains a loyal fan base and each new album sells between 80,000 to 90,000 copies.
“On Wednesday, the band announced that its latest album, “Happiness Is The Road”, would be released via P2P networks, offered for free download to the very consumers the music business loves to hate.
“Everyone knows filesharing is going on,” says Mark Kelly, Marillion keyboard player, “and the whole of the industry seems to have buried its head in the sand over it. They either say ‘There’s nothing we can do about it’ or they get really heavy-handed and start trying to prosecute people. We’re just trying to make something positive out of it.”
There’s lots more – go have a look.