Large US radio broadcaster inks iPhone app deal

Radio shows from 62 US stations are now available to iPhone and iPod Touch owners running the Radiolicious application following a landmark deal between developers, MySimBook and US radio network, Regent Communications.

Regent owns and operates 62 stations (50 FM and 12 AM) clustered in 13 markets in Colorado, Illinois, Indiana, Kentucky, Louisiana, Michigan, Minnesota, New York, and Texas.

Now Regent’s 57 existing internet radio station streams will be made available through Radiolicious. Regent is the first major radio group to contract for all of its streaming stations to be available through the application.

Larry Downes, Vice President of Technology and Digital Media at Regent Communications, said, “Our stations are ingrained in the communities we serve and our loyal listeners have told us they want to access live radio through the myriad of portable devices they use.

“Our alliance with Radiolicious reflects our focus on expanding the digital distribution of our station brands and capitalizing on our leading audience shares. This new application will allow our stations to brand the player and create mobile-only contests, promotions and other revenue generating opportunities.”

Robert Adams, President/CEO of MySimBook, creator of Radiolicious, said, “Regent is at the forefront of the radio industry’s expansion into the digital arena and we are looking forward to working with them to further strengthen the connection with their listeners.”

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