ITV Worldwide has appointed Jason Binks to a new post as head of digital and new media.
The broadcaster intends a major increase in the quantity of content it makes available through digital platforms, Binks has stints at Roo Media and GrooveMobile to his name and will use these experiences to help him sell ITV content internationally through digital platforms.
Steve Gallant, head of home entertainment for ITV Worldwide, said the broadcaster was keen to grow the 1,200 hours of content ITV Worldwide has digitised from its archive of 50 year’s of broadcast in preparation for changing consumer habits.
“We need to get to the point where we have the breadth of content and range of partners so when mainstream consumers latch onto digital they’ll be able to find our content easily,” said Gallant.
Binks will also handle and sign new deals with existing partners, such as Lionsgate, Amazon and iTunes.