iTunes adds indie films from ITVS, PBS

Independent Television Service (ITVS) and PBS have made over 20 independent films available through iTunes. The collection – which has been curated specifically for iTunes – includes award-winning episodes from Independent Lens and Global Voices.

Other available titles include “Adjust Your Color: The Truth of Petey Green,” “Banished,” “Lakshmi and Me,” “Milking the Rhino,” “Stranded: The Andes Plane Crash Survivors,” “Estilo Hip Hop” and Oscar-nominated “Daughter From Danang” (above).

the collection offers a diverse perspective from filmmakers pursuing stories not normally seen through mainstream channels. This initiative by ITVS and PBS is part of the Independent Digital Distribution Lab, a project to expand distribution vehicles to broadband-connected audiences while exploring revenue-generating partnership models for independent filmmakers and public television.

“By offering content on iTunes, we are helping producers who want to experiment with online content gain access to PBS’ digital distribution outlets,” Sally Jo Fifer, president-CEO of ITVS, said in a statement.

“Reaching broader audiences is core to the PBS mission,” Andrew Russell, senior VP of PBS Ventures, said in a statement. “iTunes enables us – and our participating producers – to bring these films to new viewers, and to spur discussions about these documentaries.”

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