(Thought: Consumers care, now match Apple’s transparency).
Apple says: “Last year we announced the unprecedented goal of eliminating polyvinyl chloride (PVC) and brominated flame retardants (BFRs) from Apple products by the end of 2008. We also pledged to remove mercury from our displays and arsenic from our display glass as we transition to more efficient light-emitting diode (LED) technology.”
“I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end goal.”
In terms of digital music, let’s also consider: “More recently we introduced our first BFR and PVC-free iPods and iPhone 3G with mercury-free displays.”
Discussion of features should also move to conversations about consequence.