Fresh research shows the potential for the Apple iPad by revealing the surfing habits of the iPhone user.
As reported by GigaOm, mobile analytics firm Localytics has noted peaks in mobile App usage in the US at around 9pm on weekdays, and during the afternoon and nights at weekends.
“The iPhone users typically generate 7% more traffic on the weekend than the average weekday. Saturday traffic ramps quickly from a morning low at 6:00 am to over 90% of peak usage by 11:00 am—and stays near the peak for the rest of the afternoon and evening. By comparison, weekday app usage is more concentrated in the evening with a slow ramp during the working day and a peak at 9:00 pm EST, when East Coast users are at home and West Coast users are commuting home,” the firm explains.
Reviewing these results, Localytics concludes that while the iPhone may be making professional inroads, it continues to be a personal device most heavily used outside of working hours.
“Heavy weeknight and weekend app usage on the iPhone suggests that consumers are already reaching for devices that are smaller and more convenient than their desktops and laptops to entertain themselves, plan a trip, check sports scores and listen to music. If the iPad can build on these usage patterns and help bring more applications to even more people, then Apple might create yet another blockbuster category.” the analytics company notes.