Continuing the tendency to look to the iPhone, we’ve noted a few interesting statistics emerge recently. We think iPhone will have a growing impact on music and media as its story unfurls, so it’s well worth staying in the Apple loop, here at Distorted Loop.
Why does this device matter? It’s a good attempt at a multimedia device which is selling like hot-cakes and capturing global attention. It’s focusing the energies of competing firms on developing other multimedia-friendly products, meaning (for music and other media) creatives can consider a mobile platform into which to seed their art.
David Byrne has already said that “the era of music bundled with multimedia may have just begun,” suggesting as decent multimedia platforms become ubiquitous, there’s inevitably to be new opportunities for music and media retail. Byrne predicts: “The music will be your introduction into a universe of merch, relationships, video clips, links [and] on and on.”
iPhone Stats – what you need to know
– Apple has sold over three million iPhones so far, much more than it was expected to shift in the first month and suggesting the device will grab significant mobile phone marketshare before the end of the year.
– Over 60 million applications have been downloaded from the App Store, including Pandora, Last.fm, Facebook and so on, though Apple is frustrating many by forbidding application access to iTunes library content.
– App Store purchases generated over $30 million in revenue, 70 per cent of which goes to developers, with Apple keeping hold of the rest (but also paying bandwidth and payment processing fees out of the same).
– Sega sold 300,000 copies of its $9.99 Super Monkeyball game in just 20 days, fueling revenues of nearly $3 million.
– The iPhone software contains a backdoor that theoretically allows the company to remotely deactivate software that had already been purchased and downloaded to users’ iPhones. “Hopefully we never have to pull that lever, but we would be irresponsible not to have a lever like that to pull,” said Apple boss, Steve Jobs.
– There’s ten downloads of free apps to each purchase of a paid app.
– The pace of downloads is slowing (we do think offering better visibility for new apps as they appear might help boost this – it’s a little opaque at present)
– Under 20% of an application’s unique users return to an application each day.
– People use the apps for just under 5 minutes at a time
– Most use apps only once per day
– Average number of uses per day is around 1.2
– iPhone will launch in 22 more countries on 22 August. Set to reach China hopefully this year, Russia next year.