iPhone saves the smartphone biz – Needham & Co.

Apple’s iPhone may be seeing some competition from the likes of Nokia and RIM, but the device still has momentum, with one analyst saying the gadget may have “saved” the smartphone market.

Needham & Co. analyst Charlie Wolf says the iPhone has become not only the most popular device in its category on a global basis, but has also secured a future for that category.

iPhone took 16.6 per cent per cent of the entire smartphone market worldwide for the September quarter, and is now second only to Nokia, the analyst explained, as reported by Electronista. Further, “Apple’s presence (in the smartphone market) has been the “only reason” the market didn’t slow down significantly, Wolf says.”

Apple also holds c.30 per cent of US smartphone sales, the analyst explained.

On the BlackBerry Storm, he said, “The Storm will probably ignite an upgrade cycle among some BlackBerry users,” he writes. “But it’s unlikely to lure a significant number of mobile phone users into the BlackBerry fold.”

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