Industries Mutate To Survive The iPad Effect – Book Prices Revealed, More…

Movements continue across multiple industries in readiness for actual introduction of Apple’s potentially magical iPad continues, as parties on all sides attempt to put themselves into the right strategic positions for the anticipated industry disruption.

Some are just sitting it out, at least for a while. The world’s largest publisher, Random House, seems likely to keep its titles outside of Apple’s iBookstore when iPad launches next month.

The publisher’s big five rivals – Macmillan, Simon & Schuster, Hachette, Harper-Collins and Penguin – are understood to have signed up. Random House is concerned Apple’s pricing regime could erode established industry practice.

We also learned that Apple is matching Amazon’s eBook pricing with its iBookstore offering. gives us the skinny on this.

At the moment of the 32 eBooks featured in the New York Time’s Bestsellers section, 27, including the entire top 10 are priced at $9.99 on the iBookstore.

Activity too in the magazine industry. Earlier this week we reported Wired UK Editor David Rowan’s comment that future iPad-friendly editions of his magazine would likely be cheaper than their print equivalents.

That seems to be the prevailing decision publishers are making, with the Wall Street Journal plotting a $17.99/month fee for an iPad subscription. Esquire’s first digital version (which will include embedded video content) will ship soon after the iPad launch and cost $2.99, that’s $2 less than the physical version.

Some, for example, Men’s Health, are expected to price their iPad magazines at the same amount as their newsstand copies, $4.99.

Time Magazine has already signed up advertisers for its first eight iPad issues. Unilever, Toyota Motor, Fidelity Investments have supposedly paid about $200,000 for a single ad spot in each of the first Times Magazine iPad issues.

It has been reported that some advertisers are ready to pay more than $200,000 to Condé Nast for a single ad placement in the first eight issues of the iPad magazine.

“Sports Illustrated has readied new concepts that will pave the way for interactive content. This could mean something like the Ford Mustang’s ad that would let you change the color of the car. Interactive to the core, you might even be able to sign in for a racing game inside the Mustang,” Electronista explains.

Movement too in broadcasting, where CBS is presently preparing to launch an iPad-compatible video website. Basically a move to dump Flash in favour of HTML5 that was confirmed by The Other Mac Blog. CBS has an iPhone site that already offers H.264 video so getting video to the iPad isn’t a huge task.

Meanwhile the comics industry continues to blaze with chatter. Industry insiders there are expecting a plethora of titles will debut on launch of the iPad. These titles are likely to come from Marvel Comics, which Disney purchased for four billion dollars last year. Apple CEO Steve Jobs is, of course, the biggest individual shareholder on Disney with a seat on the board. So this is likely to be a fait accompli.

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One more industry clamoring for a slice is, of course, the mobile carriers. Today we learn France Telecom (Orange to you and me) is in talks with Apple to distribute the iPad in France, the company CEO Stephane Richard confirmed this morning.

The first iPads ship in the US next week on April 3.

However, Apple’s US-centric bias is beginning to rankle some of the company’s worldwide community of developers.

They complain that the existing roll out model favors US developers, who get to access fully functioning iPads much earlier than those outside the US, enabling them to test apps and get them to market earlier.

Apple is expected to shift two million iPads within the first two weeks of release. It has already achieved 1.2 million pre-order sales, reports claim.

2 thoughts on “Industries Mutate To Survive The iPad Effect – Book Prices Revealed, More…

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