So they say the music industry is changing, and Apple and the labels are all engaged in attempting to reinvent the album format for the smartphone age – well, nimble Japanese indie label, REall its artists exclusively as iPhone applications…
Several of the label’s musical apps are already available from the iTunes Store. Music Ally informs us these take the shape of a virtual vinyl turntable, with a record that can be played, or scratched.
The label incidentally describes itself as both the “smallest record label in the world” and also as “A Japanese independent+ record label +ha+ jus+ exis+s in iPhone/iPod touch.”
Oh, it’s so delightfully virtual. I do think initiatives like this would best be accompanied by offering very limited stocks of vinyl at inflated prices for the collectors market.
We do think the label’s doing something very interesting here. Go see for yourself….