HMV to launch new MP3 store this month

HMV will later this month launch its own iTunes competitor, an MP3 store and streaming music service, said CEO Simon Fox.

The download store will replace HMV’s existing store, which sells DRM-protected WMA files, the new store will offer music in the MP3 format, which appears to be at last being adopted by most major labels, including Universal.

HMV revealed its music store plans while announcing sales growth of 4.3 per cent in its stores in the UK and Ireland. Driven mainly by fames and technology than by music, driving Fox to remark: “As we approach the peak selling period, our focus is on continuing to provide our customers with the very best offers from what is shaping up to be a strong line-up across all product categories for Christmas.”

This is just the latest in a wave of digital initiatives from HMV: The company has developed its own social network for music,, offering music recommendation tools which integrate with iTunes.

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