HMV Gets Closer to iTunes

HMV has developed a new tool for iTunes users that’s designed to help build music and film collections using HMV’s new social discovery site
The ‘gap analyser’ tool lets users import their iTunes data in order to be given a host of music and film recommendation designed to fill the gaps in their collection. The tool uses HMV’s exhaustive archive of music and film releases to highlight gaps.
Gideon Lask, eCommerce Director for HMV said, “There has been a dramatic shift in the way in which people buy, store and play music and film meaning people’s collections are very broad due to the ability to have instant access to a variety of genres. However, there is a lack of access to the depth, detail and background knowledge needed for people to expand their collections in the way they would like to.”
The service has been developed specifically for the collector and features an array of socially-connected tools and trivia. Users can discover, rate, recommend, share and enjoy everything from new artists and music to their favourite cult movies and film experiences.
With the full support and involvement of HMV’s record label and film studio partnerships, will boast a wealth of rich content, including exclusive live footage of artist performances hosted by HMV stores. Over time, the site will be enriched by content created and uploaded by users themselves. is currently in open beta With a full site launch due this Autumn.

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