Google makes video ad play

In another move to create its own online media matrix, Google has reached a deal with Family Guy creator Seth MacFarlane to run a number of short cartoons over its AdSense network. The internet giant has selected thousands of Websites to take part in the deal, and has lined up some serious advertising dollars, reports claim.
The Google content network comprises hundreds of thousands of high-quality websites, news pages, and blogs that partner with Google to display targeted AdWords ads. When you choose to advertise on the content network, you can expand your marketing reach to targeted audiences – and potential customers – visiting these sites every day. There’s no larger network for contextual advertising in the world.
The network will run 50 short episodes of Seth MacFarlane’s Cavalcade of Cartoon Comedy across thousands of web sites known to be hangouts for his target audience, comprised mostly of young men. Episodes won’t last longer than two minutes, according to the New York Times, with one cited episode called “Mac Cow Disease” clocking in at 38 seconds. Advertising may appear in the form of preroll spots or “lower third” banners during the episode.
In related news, Apple’s iPhone ships next week, the BBC is looking to developing a set-top box to make internet content viewable on a TV, and Adobe continues to press the advantages of Flash. The only player that doesn’t seem to be taking the space seriously is the usual suspect, Microsoft.

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