We talked about Radiohead’s innovation-packed ‘House of Cards’ video, so not the chance has come up to discuss Gnarls Barkley’s latest video ‘Who’s Gonna Save My Soul’, we couldn’t resist taking it – and you can see it once you hit ‘Read More’ below.
Image Metrics was hired in to bring a photo-real computer graphics heart to life in the video, in which that heart sings about its loss of love – it’s really quite sad…
Radical Media, producers of the video, turned to Image Metrics because its facial animation solution was able to exactly capture lead singer Cee-Lo’s lips for translation onto the digital heart.
Chris Milk, director of Kanye West, U2 and Green Day music videos, wrote and directed the project. Milk wanted to capture Cee-Lo singing the lyrics and then add his lips to the heart. This proved to be a challenge, as traditional motion capture techniques rely on tracking markers, which cannot be placed on lips.
“We could not find any other technology that was able to achieve the level of exacting perfection I was asking for on this video. The lips had to move like real human lips,” said Milk. “In the end, not only did Image Metrics deliver lip animation that was a completely believable replica of Cee-Lo’s, but they did so within a very short turn-around.”
And here’s the video: