A breathless release from Greystripe this morning declares, “Flash Finally Launches on the iPhone via Advertising Units by Greystripe“. The company claims to be able to offer advertisers some sort of means by which to blast (those deeply annoying) Flash-based ads at iPhone users.
“Greystripe’s rich media ads performed extremely well for us,” said Michelle Mayorga, Mobile Director at Rock the Vote, a Greystripe advertiser. “Advertising in the iPhone with highly engaging ads was perfect for our mission to build the political power of young people because the iPhone reaches a highly targeted demographic.”
In an effort to make it easier for the online media buyer to purchase mobile, Greystripe has introduced what it claims are Flash creation tools for the iPhone, enabling inclusion of ads in games and through other media.
We presume Greystripe handles all the Flash operations using its own infrastructure and then transmits what appear to be Flash-based ads to iPhone users, as that’s the only currently known way in which this might be possible.
Any ideas out there?