Way back we warned that you should expect a wave of iPhone applications from musicians promoting new albums, now Fall Out Boy has joined Snow Patrol, Pink, David Cook and the Nine Inch Nails in making a music-focused pitch at fans using the Apple device.
The application will look a little like the band’s website, but acts like an interactive CD booklet containing track listings, photos and lyrics from all the band’s releases, iTunes song purchase links and the capacity to receive software updates to provide other new features to the software.
The report informs that these features will eventually include a mobile social network that integrates with the band’s own online community, micro-blogging tools (think Twitter), a photo gallery and social networking features to help Fall Out Boy fans find and hook up with other fans…
Did you read our thoughts on music-focused mobile social networks yesterday? This sort of thing really is just the beginning…
Sony Music Entertainment VP of mobile marketing told Billboard these application developments aren’t just about the iPhone, but stressed that the Apple device is offering the label the chance to “test out what people like”.
His next comments are pretty interesting too – reflecting, as they do, some of what we keep banging on about, Sony’s iPhone experiments are also designed to test if, “there is a long-term play toward packaging not just our music but also our artist’s properties and website assets in this new fashion so it’s easier for fans to interact with on all mobile devices.”
One more thing: cited throughout so many reports concerning innovative ideas for music marketing in the new media economy are problems with licensing content. Operators of innovative online services even confess to facing problems figuring out who they should pay for usage, and who they could deal with, complaining the music industry to be one in which they’ve come across more lawyers than they have in any other.
The solution to licensing problems like these may be found in exploring ways to sell music within new generation products, free of some of the restrictive licensing practices that govern use of music within different formats.
Are iPhone – and by extension – mobile social networking technologies and innovative fan-focused music marketing experiments such as these described here to be part of a new future for music retail?