eMusic gets into the network

eMusic has a new plan to make its online service more accessible – and it is turning up the heat with the introduction of a slew of social networking features to help users find new music online.
In an implementation that’s expected to emerge early next week, eMusic’s new social features will see artist pages updated with Wikipedia biographies, original editorial content, and embedded YouTube videos. Fans will be able to embed parts of their favourite artist profiles, including streaming song samples, in their Facebook pages, and also recommend pages through services including Digg.
eMusic boss David Pakman explained his company hopes to attract music purchasers by providing deeper and constantly changing artist info through Web 2.0 sites.

“The aim is to make eMusic relevant for an audience that would otherwise link to bootlegs on blogs and elsewhere to get the same material, Pakman says.
“We have an ethos here of trying to innovate constantly – you really can’t stand still,” said Pakman.”You have to look at what happens in the behaviour of digital consumers, and think ‘what does digital music look like in 2010 or 2011?'”.
The company has been in the online music game for a decade, selling DRM-free music from mostly independent labels on a subscription basis. Sadly, the majors seem reluctant to lend their support to what is arguably the world’s number two music service (after iTunes).

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