This one’s an interesting move to expand the reach of music – a deal between EMI Music Publishing and leading UK retailer Sainsbury’s Tu Clothing division means we’ll soon be able to buy clothes featuring “lyrics to some of the greatest songs ever written”, the partners promised.
This new range of singer/songwriter royalty payment friendly clobber will include products for men, women and children, will feature words from classic songs from EMI’s catalogue of over 1.3 million songs such as “My Girl”, “ABC”, “(Theme From) The Monkees”, “Wild Thing” and “Dancing In The Street.”
The agreement marks the latest in a series of initiatives under EMI Music Publishing’s Lyric brand, with art posters, greeting cards and board games all having been launched in the last few years.
The deal announced today was brokered by cutting edge licensing agency Corporate Creative Licensing, in conjunction with EMI Music Publishing’s Head of Media Licensing Steve Hills and Tu Childrenswear Buying Manager John Carolan.
EMI Music Publishing’s Executive Vice President of Media and Business Development Jonathan Channon said: “Classic songs are part of the fabric of everybody’s lives, and we’re delighted that people will now be able to wear their favourite songs through this deal.”
Gottlieb said, “The EMI catalogue contains the world’s greatest lyrics, and now Sainsbury’s customers will be able to wear inspirational clothing featuring some of the most famous words ever written.”