Instead it is understood the aim of the planned EMI.com site will be for the major to understand more about consumer behaviour in relation to EMI acts. The site is expected to offer a mixture of free and paid-for content. The new service will not be part of the existing site, the sources added.
“The primary goal of EMI.com is to be a consumer lab, a lab where the company can learn more about what consumers are doing and what to do with EMI’s music and ultimately help to provide a better service for its artists,” notes the source.
“It will have a sales element, but the sales part will be secondary to the first goal.”