EMI Music today announced the promotion of Cory Ondrejka to the newly-created position of executive vice president, digital marketing.
In this role, Ondrejka will help to advance the company’s digital marketing capability, developing new consumer and market insight resources and leading EMI’s experimentation with new digital marketing and product models in order to provide the best service to its artists and their fans.
EMI Music also revealed digital music sales now comprise over 20 per cent of its revenues. As such the company is completing its integration of all digital functions into its business operations and will no longer run a standalone digital unit. Douglas Merrill has stepped down from his role as president of digital and chief operating officer of its New Music unit.
EMI Music CEO, Elio Leoni-Sceti, said: “Cory is a highly talented executive with a passion for music and a unique technology-based skillset. He will help us deliver our goal of leveraging the power of digital across our business, particularly in the key areas of consumer understanding and analytics, content creation and digital marketing in order to strengthen the relationship and interaction between our artists and their fans.“
Leoni-Sceti said: “I would like to thank Douglas for his contribution to the company and to wish him well for the future.”
Cory Ondrejka was formerly EMI’s senior vice president, digital strategy. Since joining the company last year from Second Life developer Linden Lab, he has, “helped create and implement a new digital strategy including building a world-class digital engineering team and infrastructure in San Francisco, instituting modern, agile software development practices and tools and helping to transform the company’s approach to analytics,” the company explains.
Prior to EMI, Ondrejka was the co-founder of Linden Lab, where he led the development of the virtual world Second Life.
Ondrejka received a B.S. in Weapons and Systems Engineering and Computer Science from the United States Naval Academy.