EMI hires online talent to run catalogue

EMI Music has appointed one of the first wave of internet industry plus music visionaries, PeopleSound.com founder Ernesto Schmitt as president of its catalogue business, reporting to Elio Leoni-Sceti, EMI Music’s chief executive.  He will join EMI next month.
Schmitt, 38, joins EMI from DSG International, Europe’s second largest consumer electronics retailer which operates the Dixons, Currys and PC World stores.

He was group development director at DSG, responsible for redesigning its international marketing and advertising model, building new customer channels and growing profitability.
Schmitt succeeds Stephen Alexander, a Terra Firma managing director who has led the catalogue division as its interim president since March. 
Leoni-Sceti said: “I would like to thank Stephen for his invaluable contribution to EMI’s catalogue business over the past months and to wish him every success as he returns to Terra Firma.
“Ernesto is a growth manager, with a passion for music, who likes to build businesses and use technology to improve the consumer experience.  He has a background in both the music and retail sectors, and has built his own internet businesses from scratch.  With his proven leadership skills, he will be a key player in our mission to help our artists strengthen their relationship with fans and build innovative new models and channels.”
Schmitt said: “I am really excited about re-joining the music business and particularly EMI with its excellent new team.  So much has changed and developed in the industry over the past six years.  We now have a favourable wind behind us and can realise all the new possibilities for artists and fans.”
From 2006 to 2008, Schmitt worked at Tesco as group ordering director, helping build its business internationally including its launch in America.  Prior to that he was joint chief executive and founder of silverscreen, the UK’s first dedicated chain of movie stores. 
From 2001 to 2002 Schmitt was EMI Group’s senior vice president of strategy and business development.  Prior to that he founded peoplesound.com, a pioneering new internet venture designed to use technology to help consumers discover music and to help music companies develop consumer insight.  At the time it was Europe’s largest online music business.  He began his career at Boston Consulting Group where he was a strategy consultant for four years.

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