EMI Music has hitched-up with competing major label the Warner Music Group to expand their existing partnership for music marketing and distribution in India, the Middle East and begun joint ops in Turkey.
The multi-year license agreement sees EMI Music continue to serve as the local physical distributor of Warner’s repertoire in India and the Middle East, which the label has been handling since 2005.
In Turkey, where WMG previously licensed to a local physical distributor, EMI will become Warner’s new local physical and digital distributor. Warner Music Group “will continue to develop and operate global digital partnerships, which will include these territories,” the two firms clarified.
Adrian Cheesley, EMI Music’s President – International, said: “These markets have exciting growth potential, especially in digital. We are delighted to be extending our successful relationship with Warner Music to include digital rights to their fantastic artist roster and catalogue and to cover Turkey as well.”
John Reid, Vice Chairman, Warner Music International, said: “With us currently serving as EMI’s distributor in South East Asia, and with EMI serving as our distributor in India, the Middle East and Turkey, we have developed a strong partnership that we’re pleased to be expanding with this deal. Since we do not have local operations in these territories, it was extremely important that we partner with one of the strongest players in the region, which is why I’m confident that EMI’s efforts, local resources and expertise will be of great benefit to our artists.”
The territories covered under the new agreement are India, Turkey, Saudi Arabia, UAE, Lebanon, Bahrain, Qatar, Oman, Jordan, Syria, Yemen, Kuwait and Egypt. The agreement also includes an extension of EMI’s physical distribution deal with WMG for Libya, Morocco, Algeria and Tunisia and adds certain digital rights.
In one or more of these countries, EMI is already the exclusive local distributor of many independent labels including Domino, Beggars Banquet, Ministry of Sound and Cooking Vinyl. EMI also distributes Disney’s soundtrack and Hollywood repertoire in the Middle East and Turkey.
WMG markets and distributes – both physically and digitally – EMI’s repertoire in Hong Kong, Indonesia, Malaysia, Singapore, Korea and Thailand. EMI will continue to develop and operate global digital partnerships which will include these territories.
The financial terms surrounding the agreement were not disclosed.