Digital radio hits UK milestone

Pure Digital today revealed it has sold two million of its brand of digital radios worldwide, and confirmed interest in digital radio has grown c. 400 per cent.

The company took six years to sell its first one million digital radios, a landmark the company announced in December 2006. It then took just 18 months to reach the next million landmark.
Paul Smith, general manager, Pure Digital says: “Pure has consistently delivered firsts in the DAB market. We were the first manufacturer to sell half a million DAB digital radios, then one million, and now we’re the first to sell two million.”

He added: “We also have a number of very exciting and ground-breaking products coming out this year and next combining DAB with WiFi technology which is sure to accelerate the take up of both DAB and connected radios.”

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