Dell, Elvis Costello and Sundance seek cool factor

Dell may have done an about face on any plans to compete with Apple through introduction of a Dell-branded digital device, but it looks like it intends going ahead with some musical associations as it attempts to acquire an iota of ‘cool factor’.

Sundance Channel and Dell plan to collaborate on a 13-part in-depth music and chat series, presented by Elvis Costello and co-produced by Sir Elton John’s Rocket Pictures (with Elton John serving as one of the program’s Executive Producers).

The show. ‘Spectacle: Elvis Costello with…’, promise in-depth discussions around music and influences featuring interesting artists and personalities.

“Dell is helping engage people in a meaningful way with their passion areas though this partnership,” said Kim Gabelmann, SVP Branded Entertainment and Partnerships Sundance Channel. ‘Passion areas?’ WTF!

There’s some good in this show, as Mac rumour web begins to speciulate a (Product) Red MacBook, the Dell-sponsored show will include (Product) RED & Dell clips throughout the series about the AIDS pandemic in Africa.

Show guests and attendees will “interact” with the latest Dell technology and “experienced the custom content being produced online to support the series”, the company also said.

The series will also be broadcast on Channel 4 in the UK beginning later this year.

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