Leading US publisher, Conde Nast, takes Apple’s iPad extremely seriously and intends releasing not one but five magazines in a format ready for the “magical” device, the New York Times explains.
The first magazines for which it will create iPad versions are Wired, GQ, Vanity Fair, The New Yorker and Glamour, the company will announce today. GQ’s iPad version will be ready in April, while Vanity Fair and Wired will take space on your iPad in June, with the remaining two titles set to reach the platform this summer.
Charles H. Townsend, president and chief executive of Condé Nast, said the company is being public about its iPad plans in order to achieve a “leadership position”.
“We feel confident enough that consumers will want our content in this new format that we are committing the resources necessary to be there,” Mr. Townsend said. “How large a revenue stream digitized content represents is an answer we hope to learn through this process.”
There is one problem. The Wired title was developed with Adobe, and uses Flash which doesn’t work on iPhone/iPod. The dispute between Apple and Adobe over use of Flash has forced the publisher to support “two parallel development tracks going until the relationship between Apple and Adobe is clear”.
We seem to recall a few previous occassions at which the relationship with Adobe has been stretched: When Apple luanched Final Cut; when Apple attempted to convince a laggardly Adobe to catch up with OS X and Intel processors; when Apple attempted to convince Adobe to use Mac OS X-type system calls and code, rather than Adobe’s slow proprietary efforts. We don’t think the Flash battle is going to end well.
NB: Conde Nast already offers an iPhone application for GQ, which shifted 15,000+ copies of the January issue. The new iPad-happy versions of the mags will be sold through iTunes, at least at first.
Wired will also be available in non-iTunes formats.