Apple’s iPhone is becoming a major force in the mobile gaming market, said Apple product manager Greg Joswiak this week, and competitors – including Nintendo and Sony – are extremely concerned at the company’s looming threat to their market, he added.
Speaking to Stuff magazine, Joswiak predicted a huge range of gaming titles will be made available in the months to come. And with the iPhone (and iPod touch) offering better graphics, accelerometers and advanced processors, the Apple head honcho described the devices as “the future of gaming.
In the interview, Joswiak also pointed out that App Store games are cheaper and more accessible than those proferred by competitors, observing that making new titles instantly available to owners of these devices means they don’t have to pay the premium for a physical product.
That these devices are also iPods is another critical advantage, he said, noting, “I think having the full iPod functionality is its unique selling point. And it’s so much smaller so it makes it easier to slip it into your pocket and take it with you wherever you go.”
Looking to the future, Joswiak added, “I think my head is going to explode with all the amazing things all the developers have done. I couldn’t have guessed we’d have had this much this quickly and when I talk to our developers, they’re so excited about what they can do with the platform.”