Apple has introduced its two latest iPhone ads, First Steps and On Hold.

First Steps aims at parents wanting to keep an almost Big Brother oversight on every step of a babies life, from recording the first steps on an iPhone 3GS, to holding a conference call to talk about the clip. Ahhh. (More video after the break)

Number two and we’re looking at On Hold – so you’re kept on hold by someone or other (let’s face it, it is usually a helpline), in this ad the caller checks email, pays a bill, buys Monopoly from the App Store, and plays the game – all while he waits.

Via: TUAW