Apple urges pester power in latest iPhone ads…

Apple has introduced its two latest iPhone ads, First Steps and On Hold.

First Steps aims at parents wanting to keep an almost Big Brother oversight on every step of a babies life, from recording the first steps on an iPhone 3GS, to holding a conference call to talk about the clip. Ahhh. (More video after the break)

Number two and we’re looking at On Hold – so you’re kept on hold by someone or other (let’s face it, it is usually a helpline), in this ad the caller checks email, pays a bill, buys Monopoly from the App Store, and plays the game – all while he waits.


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