French electronic pop duo Air have teamed up with London-based music technology company RjDj to create their special musical iPhone App, “Love by AIR”, which allows fans to create their very own ambient sounds using music from the band’s latest ‘Love 2’ album.
Air-heads can choose from five different “soundscapes,” and then use the App to transform the musical experience in real-time by sampling and processing ambient sounds, their own voice and more into Air’s own music. Users can also record their own messages or performances with the application in order to share their own unique Air-based musical muses with others.
Marking the release, RjDj and Air are launching a contest to invite fans to create and submit their own Love recording. From now until March 22, weekly winners will be selected, and a grand prize winner will also be determined. The grand prize winner will receive an iPod Touch and weekly winners will receive Air’s latest CD Love 2.
Details about the contest, including samples of entries, can be found here.
The RjDj player technology lets the iPhone operate as a real-time sound studio. The music of “Love by AIR” is presented as five different pages, or “soundscapes,” that the listener can swipe between to shape their experience:
o Chanter – puts your voice in the music, letting you sing, speak or add your own sounds into the mix
o Harmonie – vocodes sounds in realtime and makes them harmonize with the music
o Papillon – samples tiny segments of sounds and creates audio butterflies from them, flying around inside the music
o Voler – creates a rising texture of sound by sampling reality and layering / filtering them with the music
o Voyage – takes you on a musical journey through all of the soundscapes
Michael Breidenbruecker, CEO and Founder of RjDj says, “We are honored to be working with such distinguished artists as Air. They are truly cutting edge thinkers, and we think this partnership of their creative expression with our unique technology is a perfect combination.”
Air (Nicolas Godin and JB Dunckel) have sold 5.5 million albums worldwide. Following the October release of their fifth studio album Love 2- which Rolling Stone said was “full of typically chic and spacey tunes”- the band will return to the U.S. for their first live shows in three years next month. Their latest single “So Light Is Her Footfall” is available now.
RjDj is the product of Reality Jockey, Ltd., a London-based start-up company founded by Michael Breidenbruecker, an original creator and founder of Last.fm. The “RjDj” app has been downloaded hundreds of thousands of times.