Adobe seems set to announce the next version of its Creative Suite bundle soon, if comments from company CEO Shantanu Narayen and sundry mutterings from the rumour mill.
Speaking at the Goldman Sachs conference this week, Narayen spoke up for CS, claiming the available market for the next bundle of creative apps is “larger than for previous versions”. He also blamed weaker-than-hoped for sales of CS4 on the economy, saying this was a great product, “that came out in an absolutely shitty economy.”
(Which will probably beg the question in some quarters as to why Adobe didn’t drop prices on the suite, particularly in Europe? Take a look around the Amazon listings to see just how little price flexibility there is – we suspect Adobe has a fair few student users…)
Narayen also spoke up for Flash, rejecting any notion the standard would be quickly killed by HTML5, with the two standards co-existing. He also noted that Adobe’s creative tools can output to multiple formats, not just Flash.
On Apple’s resistance to Flash on the iPhone, the Adobe boss said this was nothing to do with technology (right…) and “everything to do with the business model. Apple, he said, wants to keep a proprietary closed system with everything going through the iTune stores.” Flash products play on multiple devices, Apple is trying to lock users in to Apple’s own platform and ecosystems he implied.
Meanwhile, news from the US sees a digital printing conference in Texas perhaps mistakenly claim that Adobe will be announcing a new product that’s part of its “signature suite” in April.
The ‘Adobe Technology Preview’ will be presented by Noha Edell, business development manager for cross media publishing solutions at Adobe. The event website claims “Adobe will unveil a brand new application as part of its signature suite of services. Be among the first to see why this is sure to surprise even the most “in the know” Adobe fans”.
Adobe has hinted at a few of the tools expected to be included in the next version of Creative Suite: including a Painter-style paint system and an After Effects-inspired Puppet tool to Photoshop; and iPhone, iPad and Blackberry app development tools to Flash. (See video clip).