7digital invades Sweden

7digital27digital.com today opened for business in Sweden, offering its Swedish MP3 download store, offering tracks from all four majors and a range of independent labels, in high-quality MP3 320kbps format.

Track pricing will be highly competitive at launch, with single tracks costing only 7 kronor and albums starting at 79 kronor.

In addition to the MP3 download store, 7digital’s catalogue will also be available to Swedish music fans via integrated download links within streaming services Spotify and Last.fm.

The Swedish store’s catalogue will consist of over four million MP3 tracks, including content from Warner Music, Sony, EMI Records and Universal Music. A number of independent and local labels are also signed up. Swedish independent distributors include Bonnier Amigo, Artspages and Phonofile and local artists from Milow, H.e.a.t,  Sofia Karlsson, Hell On Wheels and Primal Fear will be available at launch.

The launch of the Swedish store is the first in Scandinavia and will be followed by the launch of stores in Norway, Finland and Denmark.

Ben Drury, CEO of 7digital, explains, “Our Swedish offering continues our European expansion of local download stores and international partnerships. For Swedish consumers, MP3 downloads will be available via the new store at amazing prices and through partnerships with Spotify and Last.fm. 7digital currently has the largest MP3 retail network in Europe. We provide partners with the largest possible European reach for digital music partnerships and promotions.”

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